Webbed Marketing is an online marketing agency based in Columbus, Ohio. Yvonne Rayburn, Director of Online Communications, and Courtney Cooper, PR Specialist, recently visited Otterbein’s PR Techniques class. They shared insights into their company which provides integrated online marketing campaigns for businesses. They create an online strategy using SEO’s (search engine optimization), PPC’s (pay-per click), social media and public relations. Rayburn, a former Otterbein student, also talked about the importance of identifying your own personal brand online. Cooper stressed the value of networking, internships and volunteering as an undergraduate. Big thanks to these two professionals for bringing the “real world” to our classroom!