Five Otterbein PRSSA members recently attended the 2013 PRSSA National Conference at Drexel University in Philadelphia.
The seminars covered topics including social media, sports communication, crises communication, branding, agencies, entertainment, data analytics and more. These presentations were led by some of the nation’s top professionals representing organizations such as General Motors Company, Philadelphia 76ers, TV Guide Magazine, Hilton Worldwide, Warner Bros. Television, Chicago Cubs, Philadelphia Phillies and Google Analytics.
PRSA general session keynote speaker Brian Solis, author and Altimeter Group principal analyst, was a highlight for the Otterbein students.
“His presentation was interesting, informative and really stood out to us,” said sophomore public relations and health communication major Adam Piccin.
As Piccin’s first PRSSA national conference, says it was a trip he will never forget.“In addition to enhancing my professional skills, I got to network with other PRSSA members across the nation, explore Philadelphia and spend quality time getting to know the other Otterbein PRSSA members.”
Next year’s conference will be held in Washington D.C. and is co-hosted by American University and the University of Maryland.
By Kristin Gramza ‘15
For the month of October, along with seven other students, I was given the opportunity to attend an advertising “boot camp” at Engauge, a full-service advertising agency.
Communications instructor Dan Steinberg began this “boot camp” while he was teaching at Ohio State. Years later, it is now back and includes students from both Otterbein and OSU.
The “boot camp” lasted for 90 minutes every Friday. Each week, there was a different lesson, focusing on a specific job or section of the agency. These presentations were led by the account, social media and creative teams. After each presentation we had the opportunity to network with the professionals and ask them questions about the workplace and industry.
The knowledge gained and connections made are both great benefits of this program, but another is becoming familiar with the specific jobs that an agency offers. I have now been enlightened to the specific positions I can apply for after graduation. I also discovered which areas interest me, as well as the ones that do not.
However, I feel like the most important thing I gained from this experience is a renewed excitement for my future career. Often times, schoolwork and class can get mundane or stressful and it is hard to see the end goal—the reason for all of the hard work. Through talking to these professionals and taking a tour around their workplace, I feel refreshed and more passionate than ever about my studies in the communications field.
Nearly 350 high school journalists and their advisers came to Otterbein University classrooms and labs for an all-day media workshop Oct. 15.
Students packed Roush Hall lobby to register for a media workshop in October. (photo by Mitch McKenney)
Students who wanted an immersion experience chose day-long sessions such as Digital Photography 101, InDesign from A to Z, and Headlining Your Staff. Others chose three hour-long sessions from a list of topics and learned a wide range of information in one day.
The annual workshop, sponsored by the Ohio Scholastic Media Association and Otterbein’s Department of Communication, featured several sessions taught by Columbus Dispatch journalists and Otterbein faculty.
“This event showed high school students what Otterbein’s journalism and media communication program does best: provide professional-level, hands-on experiences using industry-standard technology” said Dr. Jean Kelly, Assistant Professor, one of the event organizers.
More than 100,000 deaths per year are caused by texting while driving, enough to fill the Shoe at Ohio Stadium.
Ohio Rep. Anne Gonzales (R-Westerville) and Nicole Walker, external affairs director for AT&T, spoke about the dangers of texting while driving in a health communication class recently. Gonzales has introduced legislation outlawing distracted driving and AT&T has led a consortium of mobile carriers to warn about the dangers of not paying attention to the road while driving.
Students test drove a simulator that demonstrated what texting while driving does while on the road. Health communication students will run a strategic campaign on campus to warn about the dangers of distracted driving.
This presentation proved not only to be beneficial in helping the students with their campaign, but it created lasting effects on the students.
“I have definitely changed my habits in the car,” said Audra Kohler, a senior business administration major with concentration in marketing. “By watching the video of victims of texting while driving, as well as the driving simulator, I now keep my phone in my bag in the backseat.”
Health communication instructor Dan Steinberg agrees. “It’s so dangerous,” said Steinberg. Students will teach others about the dangers while also learning how to plan and implement their strategic health communication campaign.
Dr. Jeff Demas was featured in an article in the Westerville City Schools Newsletter. The article reads:
Community members tuning in to WOCC-TV3 at 5:30 p.m. each evening may recognize some familiar faces. The latest installment of School’s Out, a monthly, half- hour program hosted by Dr. Jeff Demas, features interviews with students from Best of Both Worlds, along with Job Training Coordinator Becky Haselberger. Pete and Harry Morley, graduates of the transition program, are showcased, along with Ty Jackson and Joeniqua Barthel, current participants. In 2011 Westerville City Schools, in collaboration with Otterbein University, began the Best of Both Worlds transition program for students with disabilities. Participating pupils have work experiences on Otterbein’s Campus and in Westerville; engage in activities at Otterbein University with college students; and practice daily living skills throughout the local community. They gain skills for independence while experiencing college life.
You can watch the episode here:
Pictured left to right: Becky Haselberger, Job Training Coordinator, Westerville City Schools; Pete Morley, Dr. Jeff Demas, host of “School’s Out”; Harry Morley, Ty Jackson, and Joeniqua Barthel.
By Haley Young ‘14
Six Otterbein students, including myself, had the opportunity to experience a Columbus Blue Jackets hockey game from a different angle.
On Tuesday, November 15, we attended the Columbus Blue Jackets versus Minnesota Wild hockey game with media passes. These passes presented us with an inside view of those who work behind the scenes; the public relations staff and the media.
We were able to speak with newspaper reporters, T.V. broadcasters and radio broadcasters. We watched them in action and asked them questions related to their jobs.
After speaking with the PR staff and media, we attended the press conference that followed the game. We were able to witness the question-and-answer-session with the media and the Columbus Blue Jackets’ coach, Scott Arniel, who shared his opinions about the game’s outcome.
Overall, the experience was beyond what I expected. I was excited to see everything I have been learning in both my journalism and public relations classes come to life.
We sat down with a current Otterbein student in the comm dept, Joshua Adkins, and asked him to tell us a little about himself!
Q: What is your major?
A: I’m a double major in public relations and journalism
Q: What made you decide to come to Otterbein?
A: I knew that Otterbein offered a PR major and that’s something I was really interested in. I sort of fell into journalism and love it just as much as PR. I love the comm. department.
Q: So how would you describe yourself as a student?
A: I like seeing my work as a finished product and a lot of hard work goes into both PR and journalism.
Q: What do you like about Otterbein’s communication department?
A: I like this department a lot because it’s so easy for anyone to get involved from the minute they step foot on campus.
Q: What have you been doing to prepare yourself after graduation?
A: Well before I graduate, I’d like to have another internship that will prepare me for a writing job with a firm or corporate company.
Q: Ideally, what would you choose to do with your education in the field of PR after graduation?
A: Well I’m really interested in copywriting for an agency or some form of writing job in a corporate setting.
Josh is also involved in PRSSA and an active participant in many events on campus and in the communication department. We look forward to seeing what Josh will accomplish in his very bright future!