Featured Practicum: Tan & Cardinal Magazine Practicum

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Sophomore PR major Heidi Olander browses through the latest edition of the Tan and Cardinal Magazine

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Get hands on experience working for Otterbein’s own magazine publication with the Tan & Cardinal magazine practicum.

The process of creating the magazine first begins with practicum students and staff brainstorming newsworthy story ideas. The stories are then divided into two groups to determine their deadline based on length and subject matter.

Next comes the process of writing, interviewing, and editing articles. Students follow the schedule which the editor has laid out for each issue and report back each week on the progress of their stories. They also inform the designer and photographer on what graphics or pictures they would like to accompany their story before finally seeing their work fresh from the press.

For senior creative writing and psychology double major and editor of the T&C magazine Josh Park, the opportunity to engage in real-world responsibilities is a key asset of the practicum.

“Students are more independent in working on articles and have a more applied sense of responsibility,” said Park. “For example, missing a magazine story deadline means there’s a hole in the magazine. There’s a strong emphasis on student responsibility, which is why I think it’s so important to be available for students to take. Students can even hold positions of leadership which can apply outside of college and be great for resumes.”

The T&C magazine practicum meets Tuesdays at 4 p.m. and is worth one credit hour.

Featured Practicum: Television and Video Practicum

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Otterbein students work behind the scenes and on camera on This Week at Otterbein

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Ever thought about a career in television? The television and video practicum allows students to gain experience both in front of and behind the camera. The Otterbein TV staff, along with Dr. Jeff Demas, leads the students in shooting, writing, editing, and producing footage for the station. With opportunities to work on This Week at Otterbein, Campus Refresh, and cardinal sports broadcasts, students are immersed into the art of television production.

Operations Manager and sophomore JAMC major Jon Bozeka finds the practicum beneficial for both the students on staff as well as the ones taking the course.

“The practicum is overall a great experience. It gives you a firsthand look at TV, a chance to work with individuals at all skill levels, and puts you ahead of the game compared to other college kids in your situation,” said Bozeka. “Only at Otterbein is it possible for a program to give freshmen experience like that from the first time you see the equipment.”

The Otterbein TV practicum meets Wednesdays at 4 p.m. and is worth one credit hour.

Featured Practicum: Communication Practicum

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Tabatha Piper, Alicia Contrascier, and Alicia Colon served as practicum interns for the Columbus Blue Jackets Foundation.

Tabatha Piper, Alicia Contrascier, and Alicia Colon serve as practicum interns for the Columbus Blue Jackets Foundation.

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The communication practicum, headed by Dan Steinberg, introduces students to the world of communication careers. Students are required to complete two hours a week of practical experience with an organization of their choice. With opportunities spanning the sports, fashion, and non-profit industries, students have the chance to explore, observe, and engage in real-life communication practices and make connections with professionals all across the Columbus area.

Sophomore PR major Heidi Olander spent her practicum hours working with The Columbus Crew Major League Soccer team.

“I had a lot of fun working with the Crew and I thought it was a very valuable experience,” said Olander.

Current practicum participant and junior PR major Alicia Contrascier has been serving her hours with The Columbus Blue Jackets Foundation.

“My practicum with The Columbus Blue Jackets Foundation has been amazing,” she said. “I work with incredible people who are so helpful and really thankful for me being there. Getting real experience at a real company is so important and I’m so lucky that I was able to find something in a field that I’m interested in.”

Practicum of the Week: Otterbein360 Practicum

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Junior JAMC major and Otterbein360 Arts and Entertainment editor Emmy Wells views the finished product on the web.

Junior JAMC major and Otterbein360 Arts and Entertainment Editor Emmy Wells views the finished product on the web.

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Discover what it is like to write for a news website with Otterbein360. Students are each assigned a subject area, or beat, such as sports or news, to cover. The students then must contact and interview sources, write a story, and send it to their editor. The editor leads the team through assigning and editing articles with the goal of publishing two stories per section each week. The editor then sends the story to the copyeditor who gives it one last proofread before the article is published to the website.

Junior JAMC major Emmy Wells has completed the practicum and has returned as the arts and entertainment editor.

“I love 360 because of the real-world experience I’m getting with writing and editing,” said Wells.

Recently, Otterbein360, along with the former Tan and Cardinal newspaper, has been awarded 1st place in Opinion Writing, 1st place for Best Website, and 3rd place in News Coverage by the Ohio Newspaper Association. Join this award-winning news team through the practicum experience.

The Otterbein360 practicum meets on Thursdays from 4-5 p.m. and is worth one credit hour.

Practicum of the Week: WOBN 97.5 Radio Practicum

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Freshman Tim Neptune completed the radio practicum last fall and is now on staff as the promotions director.

Freshman Tim Neptune completed the radio practicum last fall and is now on staff as the promotions director.

Otterbein’s Communication Department offers a variety of practicum courses in which students can get hands-on experience in select areas of communication. Through the completion of certain practicums, students can apply to become a staff member- some of these positions are even paid! Each week, we will feature one of the practicum courses. Explore our first featured practicum below.

WOBN 97.5 Radio Practicum

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Led by Janice Windborne and the WOBN staff, “rookies” in the WOBN practicum learn the in’s-and out’s of radio broadcasting in hopes of earning their certification at the end of the course. Students have the opportunity to board-op, set up a live event, create PSAs, and showcase their broadcasting talents on air. Once certified, students can broadcast on air without supervision and can apply for a staff position.

One perk of the practicum experience is that, as early as your freshman year, you can get involved. A prime example of this is Tim Neptune, freshman journalism and media communication and marketing double major. After completion of the WOBN practicum his first semester, he is now on staff as the promotions director.

For Neptune, the hands-on training was very helpful and essential to his success with the station.

“I quickly learned how to operate the radio station controls,” he said. “I became very comfortable with the board.”

Current WOBN rookie and sophomore JAMC major Alicia Lawson also appreciates this aspect of the course.

“It’s not just learning in the classroom; within the first few classes, we were already talking on air,” said Lawson. “We are thrown into learning everything hands-on, which is extremely beneficial and, in my opinion, the best way to learn.”

The WOBN practicum meets on Mondays from 4-5 p.m. and is worth one credit hour.

Otterbein students attend 2013 PRSSA National Conference

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PRSSA National Conference 2013Five Otterbein PRSSA members recently attended the 2013 PRSSA National Conference at Drexel University in Philadelphia.

The seminars covered topics including social media, sports communication, crises communication, branding, agencies, entertainment, data analytics and more. These presentations were led by some of the nation’s top professionals representing organizations such as General Motors Company, Philadelphia 76ers, TV Guide Magazine, Hilton Worldwide, Warner Bros. Television, Chicago Cubs, Philadelphia Phillies and Google Analytics.

PRSA general session keynote speaker Brian Solis, author and Altimeter Group principal analyst, was a highlight for the Otterbein students.

His presentation was interesting, informative and really stood out to us,” said sophomore public relations and health communication major Adam Piccin.

As Piccin’s first PRSSA national conference, says it was a trip he will never forget.“In addition to enhancing my professional skills, I got to network with other PRSSA members across the nation, explore Philadelphia and spend quality time getting to know the other Otterbein PRSSA members.”

Next year’s conference will be held in Washington D.C. and is co-hosted by American University and the University of Maryland.

Communication students ‘Engauge’ in the advertising world

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By Kristin Gramza ‘15DSC_0057

For the month of October, along with seven other students, I was given the opportunity to attend an advertising “boot camp” at Engauge, a full-service advertising agency.

Communications instructor Dan Steinberg began this “boot camp” while he was teaching at Ohio State. Years later, it is now back and includes students from both Otterbein and OSU.

The “boot camp” lasted for 90 minutes every Friday. Each week, there was a different lesson, focusing on a specific job or section of the agency. These presentations were led by the account, social media and creative teams. After each presentation we had the opportunity to network with the professionals and ask them questions about the workplace and industry.

The knowledge gained and connections made are both great benefits of this program, but another is becoming familiar with the specific jobs that an agency offers. I have now been enlightened to the specific positions I can apply for after graduation. I also discovered which areas interest me, as well as the ones that do not.

However, I feel like the most important thing I gained from this experience is a renewed excitement for my future career. Often times, schoolwork and class can get mundane or stressful and it is hard to see the end goal—the reason for all of the hard work. Through talking to these professionals and taking a tour around their workplace, I feel refreshed and more passionate than ever about my studies in the communications field.